Media Monitoring

  • Creating transformative experiences through continuous user engagement across the entire product lifecycle
  • Audience measurement-measurement of TV/Video viewing to maximize and monetize TV/video viewing audience
  • Measurement of Radio/Audio Listening- Understanding the radio/audio listening audience
  • Measurement of readership- understanding reader behavior across publisher media
  • Measurement of cross platform audiences- audience measurement across devices and platforms
  • Out-of home audience measurement- understanding and monetizing audience to out of home media
  • Measurement of advertising expenditure- providing proof of advertising delivery and competitive intelligence
  • Digital audience measurement- understanding audiences of online and digital media
  • Population movement tracker- tracking travel before, during and after the corona virus pandemic
  • Data science for audience measurement- enhancing survey data with statistical techniques
media monitoring

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