Media Monitoring
- Creating transformative experiences through continuous user engagement across the entire product lifecycle
- Audience measurement-measurement of TV/Video viewing to maximize and monetize TV/video viewing audience
- Measurement of Radio/Audio Listening- Understanding the radio/audio listening audience
- Measurement of readership- understanding reader behavior across publisher media
- Measurement of cross platform audiences- audience measurement across devices and platforms
- Out-of home audience measurement- understanding and monetizing audience to out of home media
- Measurement of advertising expenditure- providing proof of advertising delivery and competitive intelligence
- Digital audience measurement- understanding audiences of online and digital media
- Population movement tracker- tracking travel before, during and after the corona virus pandemic
- Data science for audience measurement- enhancing survey data with statistical techniques
